Made in Switzerland
Quality and expertise
Precision, craftsmanship and skill: these are the words most often associated with the "Made in Switzerland” label. Not without reason. Attention to detail and the quest for perfection are an integral part of the Swiss work ethic, carefully passed down from generation to generation.
Companies such as Nestlé, Roche, Novartis, SGS, Holcim, Swatch, Rolex and many other prominent multinationals contribute to the reputation of Switzerland worldwide: the Swiss economy is still the most innovative in the world, as ranked by the Global Innovation Index 2013.
Likewise, Switzerland’s financial sector can also rely on centuries of expertise. The first private bank was founded in the mid-18th century in Geneva, and for over 300 years, Swiss bankers have been committed to the development of their profession.
Geneva has played a key role in the history of the Swiss banking sector and now enjoys the status of one of the leading financial centres of the world.